Our experience with hundreds of purpose-minded leaders and organizations has helped us create our proven methodology The Within Way®.

It’s a strategic blueprint for leaders looking to effectively use culture to drive purposeful growth. When you work with our team of growth strategists and coaches, we use the blueprint to understand and strengthen your business.

The result?

Companies that are purposeful, equitable, resilient and useful. And leadership that is human, authentic, and confident.

Use the tabs above to explore our methodology in more detail

Clarity on your purpose, values and ambition

Find purpose with a North Star to guide and fuel your journey based on the enduring role you play in creating a meaningful impact in the world. Develop actionable behaviours into a set of values that drive collaboration. And define your ambition for the world you want to create.

The result?

A Purpose Framework that brings alignment, direction and meaning to your company.

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Setting a vision and context for growth

Get clear on what growth means to you by creating a rich picture of the world you want to see, and your place in it. Understand where you are going and your intention for setting out on your journey for growth as you imagine the future and the value of your business to the world.

The result?

A vision and context for growth that provides inspiration and energy to bring people with you.

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A strategy of profit, impact and joy

Look at growth through three lenses to create a holistic and interconnected set of drivers. Measure inputs instead of outcomes to enable each individual team member to see how they create value every day. Create clear expectations for the behaviours within your values so each individual can get quality feedback to perform at their best.

The result?

We have a holistic view of performance that keeps you on track through uncertainty.

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Designing an equitable employee experience

Understand how your business operates as a system to be inclusive of the needs of each employee. Look at the experience of your culture through flexibility, connection, reward and growth to show how all your people are valued — from their first day with you to the day they move on to their next career.

The result?

An intentionally designed experience of your culture that ensures work works for everyone.

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Stepping into human-centered leadership

Unlearn 20th century leadership “styles” to tap into a toolkit of skills and qualities that unleash potential for the 21st century. Develop self awareness and do the work to make a leadership shift across the business.

The result?

Leaders are equipped with the tools to grow a 21st century business.

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