Grow the company you love


Welcome to Within

We help people find purpose and grow

We are a partnership of exceptional coaches who believe that people should love who they are and what they do. 

Our clients lead organisations of all shapes, sizes and sectors across the world. They know that people power companies - and that people are most powerful when they are free to create and be themselves.

Together we share the belief that great cultures grow great organisations. That changing our world starts with changing from within. And that through coaching, leaders find the clarity, belief and confidence to grow the company they love.


How we help your company grow


Introducing The Within Way™

The Within Way™ is our effective method for coaching businesses to find purpose and grow. Our clients see people and culture as their most important asset, and want to grow the company they love. You may have already started this work in your business. The Within Way™ is a flexible approach that works for a business of any size and ensures we create the right programme for you.



Aligning to your purpose and values helps you understand your culture to grow a focused, authentic business

Our process helps you and your team develop an authentic purpose and provide the focus required to grow the business you want to lead. Using a series of co-creative sessions, we explore the alignment of your culture through purpose, values and your product and service offer.

Read our case study of Amy's Kitchen to hear how important clarity is to growth

  • Finding your purpose

  • Creating values that guide your culture

  • Shaping a unique product & service offer

  • Building understanding on how culture drives growth


Telling a powerful story inspires people and creates a sense of identity for your culture

We help you create an inspiring story around your culture to guide your change process. And deliver a programme of embedding your purpose and values internally to continuously build meaning in your organisation as it grows.

See our story of working with MOO to find out more about building belief in your culture

  • Developing the story of your culture

  • Embedding purpose & values across the business

  • Creating tools for a consistent culture at all stages of the employee journey


Building leadership experience gives you the capability to tackle barriers to growth

We support you to build a strategy that uses your culture to grow. Our visioning process helps you and your team create a picture of the business you are most passionate about. And we develop your leadership to unleash the potential of your people.

Read about More Partnership's journey to self-management

  • Creating your vision for growth

  • Focussing on priorities that sustain change

  • Developing your skill and experience as a leader

We make change fun


Our values guide us

Like our clients, we are on a journey of growth. Our values are a code of behaviour that guide how we run our business and how we work with our clients.

As partners at Within we all try to show up to our values every day. We see values as practical ways of assessing our performance, choosing who work with, and how we deliver The Within Way. 


Be exceptional

We work towards the highest quality outcomes

  • Deliver what is really needed
  • Be present and bring your whole self
  • Authenticity - not perfection

Learn together

We are open about how we work and share our development as one team

  • Ask for feedback
  • Bring the community together
  • Draw on collective wisdom

Make change fun

We enjoy the journey and inspire each other

  • Unleash the creativity in others
  • Be playful
  • Work with the energy that drives growth

Solve at source

We go to the heart of issues and work in a holistic way

  • Be patient and join others where they are
  • See change as a journey
  • Create the space



Ideas, guides, stories and insights from Within

For a more regular dose of our thinking, follow our publication on Medium