Redbrick
“At that conversation you hosted, the question that was asked for the first time in my life was: why should we grow? That really did chart a new course for how we’re thinking about our business”
Leading a performance culture
GROWTH LENS - Shifted focus from how to grow to why grow
STRATEGIC ALIGNMENT - Purpose-led narrative now guides decisions across the company
FUTURE READY FOUNDATION - Acquired two new businesses while deepening employee experience
The Challenge
Redbrick had achieved what most scale-ups strive for: financial success, a strong culture, and sustained growth. But having reached their goal, they faced a more complex challenge—defining what meaningful, sustainable growth would look like on their own terms, without being driven by external pressure.
The Within Way®: A global co-creative process
We partnered with Redbrick’s owners and leadership team in a reflective, strategic process—beginning with a remote fireside session at their shareholder retreat. Through dialogue and storytelling, we surfaced unspoken questions, aligned around values, and co-authored a new growth narrative rooted in purpose. This wasn’t just about strategy—it was about reimagining success so Redbrick’s culture and business model could scale together.
The Impact
Hear Rory Capern reflect on building and evolving a thriving business on Reimagining Work from Within ->
Redbrick emerged with clarity and conviction about how to grow with intention. Their leaders are making choices guided by purpose, not pressure—acquiring new businesses, sharpening their focus on employee experience, and strengthening their position as a magnet for talent and opportunity.