One&Only

From the leadership down to any of our colleagues within the organization, they all have to behave to those five pillars. It’s extremely, extremely strong and it really talks to the value of One&Only as well. I’m so passionate about that because I think it has been such an amazing journey and the response of the colleagues toward this philosophy has been absolutely amazing, and the way that we deploy it with the team and the resorts is very, very unique.
— Philippe Zuber, CEO, Kerzner International

Creating a purpose-led service culture

STRATEGIC GROWTH - Achieving Forbes 5 Star Ratings across the portfolio

EMPLOYEE ENGAGEMENT - 100% of employees are immersed and trained in the service philosophy

LEADERSHIP ALIGNMENT - 100% of leaders aligned on the change process

The Challenge

Kerzner International’s portfolio of ultra-luxury resorts are expanding globally, and want to ensure that their signature brand of service continues to be delivered consistently as they grow. They knew that ultra-luxury isn’t defined by the location, the hotel or the perks any more - it’s a human experience, delivered through culture and the talent of their colleagues.

The Within Way®: An award winning service philosophy

We codified One&Only’s purpose into a distinct, teachable service philosophy that could be embedded across every resort and touchpoint. This began with deep cultural immersion — from South Africa to the Blue Mountains of Australia — to uncover shared values that could unify the guest experience. We then launched a global embedding programme with every General Manager and 9,000+ colleagues, including a simultaneous, portfolio-wide re-immersion event. Experiential training was piloted and refined across resort cultures, with HR teams equipped to deliver it sustainably from within.

The Impact

Read about One&Only’s service philosophy in Forbes

One&Only continues to expand and lead the ultra-luxury resort category with its signature brand of service. “We Create Joy” won the 2019 CIPD Award for Best Employee Engagement Initiative.