Amy’s Kitchen
“The work we did with Within has had a major positive impact on the company. Much more than I could have imagined.”
Growing with heart and soul
STRATEGIC GROWTH - Expansion of CPG globally and through fast food retail locations
EMPLOYEE ENGAGEMENT - 100% of employees engaged in Purpose & Values
The Challenge
Amy's Kitchen, the organic vegetarian food company founded by the Berliner family, faced a critical challenge as they scaled from a pot pie made in their home kitchen to a recognised B-Corp brand feeding families around the world.
While the company had grown remarkably successful over decades, maintaining their distinctive culture became increasingly complicated. The family could no longer personally know every employee or walk the plant floors as they once did. The pandemic highlighted the need to preserve their cultural DNA while enhancing their employee experience.
The Within Way®: A recipe to embed culture
Within worked with Amy’s Kitchen to codify and embed its cultural DNA across every part of the business, including the expansion of its Drive Thru fast food restaurant concept. Starting with defining purpose and values alongside the Senior Leadership Team, our long-term partnership with Amy’s has included creating dynamic culture cascades, redesigning onboarding, and training the Drive Thru team on a distinct service philosophy. Together with a cross-section of the business we developed a set of culture promises — based on the principle of mutuality and Within’s framework of growth, reward, connection, and flexibility — to define an employee experience that attracts and retains both manufacturing and office-based colleagues.
The Impact
Guided by values as a living code, Amy’s Kitchen cared for its team through the pandemic while meeting surging demand, proving that a strong culture fuels both resilience and performance. Today, this embedded cultural DNA is a benchmark for values-driven organizations — a sustainable framework that ensures the love of the family’s legacy continues to guide the soul of the business into the future.