Living our dream
We’re growth strategists and coaches who work at the intersection of culture, brand and strategy.
We’re growth strategists and coaches who work at the intersection of culture, brand and strategy.
Back in 2014 we had a dream of creating a new blueprint for business that puts people and purpose at its core. It’s called the Within Way® and it shapes how we help companies grow - ours as well as yours.
(And we know how to try to look happy in a Cape Town rain storm)
A global partnership
Our people are called partners because we’re not employees. Partnership is an agreement we step into under a context of freedom. We come together behind our purpose and values, all work with the Within Way®, and collaborate on serving our clients and building our business.
We believe our partners unleash their full potential through:
Freedom to design the work we love to do, in the way we love to work.
Growth aligned to shared purpose, powered by a values-driven culture and shared ownership.
A flat, self-managed structure, where we practice radical transparency, distributed leadership and shared decision-making.
We’re based in and around London, San Francisco, Vancouver, Cape Town, and SINGAPORE, and we work with clients the world over.
Meet the team
What makes us us
Purpose:
Help people find purpose and grow.
Our purpose and values are our cultural DNA. They define who we are and guide our growth.
Our values have helped us to find common ground when we aren't aligned, make decisions for our future and keep us connected through times of uncertainty.
our VALUES
Be Exceptional
We show up with authenticity and work toward the highest quality outcomes.
Learn Together
We collaborate as a team to advance our knowledge collectively.
Make Change Fun
We get creative, playful and bring our energy to every project.
Solve at Source
We patiently make the space and understanding to go deep.
Where people love who they are and what they do
Our vision is to reimagine success in 21st century organisations, illuminating the path to connected, inclusive and creative cultures.
We want our partnership to not only exemplify 21st century business, but to represent the places where we live and work through a rich diversity of race, ethnicity, culture, identity, orientation, age and ability.
We have embarked on our own DEI journey as individuals and as a partnership, setting out to intentionally shift our own biases and beliefs.
I believe that too many people are experiencing 'the joy gap' – the vast difference in how they feel about work compared to doing things that light them up inside. It isn’t great for them, and it certainly isn’t good for innovation, growth or organizational resilience.
I find my joy by helping leaders and organizations minimize this gap. I bring my decades of experience in communications, strategy and expertise in cultural intelligence, a deep belief in the power of joy.
We collaborate and learn together, creating organizations that do work differently, and nurturing cultures where everyone is aligned around a shared purpose, everyone knows they are valued, communication at every level is open, kind and respectful, and there is intentional effort to understand and bridge differences.
Because when that happens, and it can happen, extraordinary things become a little more possible.