The evolution of work
is super human
We’ve spent over a decade building a future of work that puts humans first. One where we get to create, connect, discern, and dream. Where workplaces are designed to make that possible.
The arrival of AI doesn’t change what we believe, but it does expand what’s possible. If used for good, AI has the potential to bring even more purpose and meaning to the world of work.
Because when humans no longer need to act like machines, work gets to be more human than ever before.
AI is changing the world and the way we work.
These are our commitments to using AI to power super human work:
Be More Human
We use AI in ways that make work more human, not less.
Create More Freedom
We choose tools and tech that free us up to do the work we love.
Enable More Impact
We use AI to deepen the impact of the work humans do together.
Be Ever Mindful
We use AI in line with our values and are responsible for our choices.
Be More Human
We use AI in ways that make work more human, not less.
To us, this means choosing not to use AI to do what only humans can truly do: create connection, bring empathy, make decisions, or dream about a meaningful future.
AI can’t imagine about a future or feel the room. AI can’t be held accountable or take ownership of consequences. AI can simulate empathy, but it can’t feel it - and in our work, the difference is everything. Human relationship - and the messiness and mistakes that come with it - underpins culture and creativity. Replacing that means ripping the heart and soul out of work.
We won’t use AI as a standalone coach; we use it to support and enable our coaches and coaching work.
We won’t let AI author visions, values, strategies or purpose frameworks; we use it to inform, challenge, and refine what people create.
We won’t delegate decisions and accountability to AI.
Create More Freedom
We choose tools and tech that free us up to do the work we love.
Efficiency is only useful if it helps us flourish. That’s about more than productivity; it’s about purpose. It should enhance the quality of our experience, not the quantity of our output.
We use AI to make space for people to pursue their passions and grow. To grow their creativity, their wisdom, and their leadership in the ways that matter most to them.
We won’t use AI as a standalone coach; we use it to support and enable our coaches and coaching work.
We won’t let AI author visions, values, strategies or purpose frameworks; we use it to inform, challenge, and refine what people create.
We won’t delegate decisions and accountability to AI.
Enable More Impact
We use AI to deepen the impact of work that humans do together.
We know our clients come to us for transformation not quick fixes. AI has huge potential to drive impact in our work. We can harvest more insight, connect more disparate dots, and include more people than ever in our processes.
And yet we also know that the impact (and value) of our work comes from the creative journey leaders go on together, not the fastest route to an outcome, or the greatest volume of data points. No tool or tech replaces the connection that comes from deep listening, or the courage sparked by teams wrangling and aligning in real time.
We use AI to bring sharper insight and deeper analysis to our work, so the time we spend with clients goes further.
We don’t use AI as a substitute for bringing people together to create, connect, and solve.
We use AI to give more people a genuine voice in our processes - especially those who might not otherwise be heard.
We’re transparent with our clients about where and how AI has contributed to the work we do together.
Be Ever Mindful
We use AI in line with our values and are responsible for our choices.
AI is a rapidly evolving force that will influence how we all work and live. The companies shaping AI hold enormous influence over what gets surfaced, validated, and amplified - with accountability structures that haven't kept pace with that power.
We must protect what people create and share. That means treating client data, stories, and vulnerabilities with the care we'd want for our own, and championing the rights of creators.
It means actively using AI to surface bias rather than letting it quietly amplify what already exists. And it means asking questions, learning, and adapting our commitments as the landscape shifts.
We actively screen our AI use for bias, in the prompts we write and the outputs we accept.
We choose to use tools from companies that align best with our own values and purpose.
We respect the data privacy of our clients and the rights of creators.
We keep learning as the AI landscape evolves, adapting our commitments as needed.
