Pumpspotting
“I want every female founder to know - you are enough”
Uniting a global network to scale
FUNDING - Series II Seed Round at $2.2million
LEADERSHIP CAPACITY - Increased confidence to tell a powerful story
TEAM GROWTH - Increased size of team
The Challenge
Pumpspotting has served more than 70,000 parents, helping companies implement comprehensive programs that remove the barriers faced by feeding parents. Born from founder Amy VanHaren’s own experience as a working mother, the idea is driven by passion for impact - and Amy faced the additional challenge of inspiring investors in a market where startups founded exclusively by women receive just 2% of the total VC funding.
The Within Way®: Growing founders’ belief and confidence
We coached Amy to articulate a clear, compelling purpose and value proposition that could resonate across audiences — from investors to new customers. By crafting a simple, powerful narrative rooted in why the business exists, pumpspotting began to capture attention and grow a passionate national community.
The Impact
Hear Amy VanHaren reflect on the importance of values for high performing teams on Reimagining Work from Within ->
Amy has not only secured the next round of funding for the business, but has reframed what success looks like. Her dedication and remarkable leadership is inspiring in a sector where impact rarely shapes ambition.