Point Blank Creative
“Within has been such a critical partner to us — through growth, change, and the moments that defined who we are as a company. Their work with us has kept our purpose and people at the center, no matter how complex things got.”
Leading creative growth through alignment and empowerment
LEADERSHIP SUPPORT — Coaching leaders through disruption, founder transition, and unionization
PURPOSEFUL GROWTH — Scaling with purpose from 20 to 50+ people
CREATIVE CULTURE — Empowering a people-first system for lasting impact
The Challenge
Point Blank Creative is a full-service creative and digital media agency — purpose-driven, values-first, women-led, and proudly unionized. Partnering with Canada’s progressive movement, their mission is to create a world that works better for everyone. As they grew, their challenge was to maintain their impact and culture without compromising their values. To do this, Point Blank’s leaders needed to lead a team full of leaders — balancing creativity, performance, and purpose in equal measure.
The Within Way®:
Leadership for creativity
Over six years, Within partnered with Point Blank through major transformations — from pandemic disruptions to a founder exit and one-of-a-kind unionization. Together, we articulated Point Blank’s purpose, values, and ambition, shaping a cultural foundation strong enough to anchor their growth. Alongside defining culture, we coached and developed the leadership team to embrace human-centered leadership that empowers creativity, fosters trust, and measures performance through impact — not hours.
The Impact
Point Blank has more than doubled in size and reach while deepening its culture of creativity and impact. Their award-winning campaigns have driven real change across Canada’s progressive movement, while leadership succession has strengthened the business. Today, new senior leaders are carrying forward the company’s mission — scaling purpose and creative excellence together.