Clarity, belief & confidence to grow


Culture drives growth:
A global leadership conversation

21st century business has evolved from believing “people are an asset” to understanding that it is how people work together that creates value. We wanted to find out what might be stopping leaders from seeing the importance of culture. And uncover common stories across the world where leaders have found ways to grow a culture - that grows a business.

Check out our insight to hear about how leaders in North America, Europe, Africa and Asia understand culture, and the seven qualities of 21st century leadership we uncovered through our discussions. 


Unlearning Leadership:
The podcast

This series is made up of conversations we’ve had with leaders from companies of all shapes & sizes, all over the world about how they lead modern organisations. 

What we heard was not what we expected. The secret to their success has been to ‘unlearn leadership’ - peeling back layers of mis-education and mis-perception that hold leaders back, and revealing what it is inside us that makes us powerful, equal and equipped to change the face of business. 

With them we’ve identified qualities that will define leaders of 21st century companies: vulnerability, creativity, courage, conviction, empathy, curiosity, patience and love.

Episode 1 takes you on a whistle-stop tour of each of them, through the words and experiences of leaders who have been there, done that.

Episode 2 draws on experience from Shirley Zinn, a South African leader who has courageously risen from humble beginnings to the top of the business and academic worlds. Shirley speaks to courage not being the absence of fear, rather the triumph over it - by working with her inner dialogue around 'it's okay to make mistakes'.



Accelerate growth with purpose:
Retreats for leaders 


Grow the company you love

3 day residential retreats
Around London, Cape Town, Vancouver and San Francisco

Our retreats focus on helping leaders (re)connect to their own purpose and the purpose of their business, to unlock growth at source. They are always somewhere beautiful, fun, and they create meaningful change in people and their business.

Get back to who you really are as a leader and a business. Understand what gets in your way and learn how to work with those things to grow.

Come away with:

  • Confidence you can leverage your purpose and values to grow your company

  • Clarity on who you are and what you stand for, as a leader and a business

  • Awareness of the behaviours and unconscious beliefs that stop you growing

  • Alignment between your personal values and the company you really want to lead

register your interest:

We’re planning our next retreats so please let us know if you’re interested in coming along



Purpose & Values
Our practical guides

How do you align your business to an authentic purpose - one that is meaningful and inspires your people? As coaches, we help leaders around the world connect to their purpose, focus their business and deliver growth. We often see confusion around what purpose actually is and how it is used in business - so we created some guides to help you on your journey.

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Within's Guide to finding purpose

This booklet was designed for leaders who want to find purpose but don’t know how to get started. And to help guide our clients in articulating their purpose in the most powerful way.

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Within’s guide to bringing values to life

Designed for leaders who use culture to drive their business forward, but are struggling to get values to work for them. With case studies and practical guidance on defining, engaging and leading with values.


Finding purpose in 60 seconds

Short on time? Need to get your leadership team aligned on what purpose is - and where it can be found? Watch our one minute film and get inspired about finding purpose in your business.



Talking 21st century business:
Disrupt HR

We share our thinking around the world in presentations, events, and experiential workshops. Here are talks we've given at Disrupt HR, all under five minutes, to help you understand more about what culture is, how to use it for growth, and how leaders in the 21st century are showing up.

Your culture’s not a unicorn, it’s a donkey.
DisruptHR Vancouver, June 2018.



Leading thinking:
Read our blog