The People Within

We're a global partnership of coaches - each an expert in brand and business, all passionate about culture-driven companies and the potential that organisations have for changing people's lives. 

While we each bring our own unique style and approach to our work, we're united by our purpose, values and shared methodology - the Within Way. We're self-managed and share decision-making, which keeps our structure flat and our culture open. We try to live the change we bring to our clients, and shape our company as an example of how business can work in the future. 

Scroll down to meet the team around the world, and if you'd like to join us, please get in touch


Jeff Melnyk

I believe that purpose is the key to growth and leadership in business, and have been helping brands find their purpose across the world - from Hong Kong to San Francisco, London to Cape Town. As a trained coach I support clients to shape visions and reframe beliefs to reach their goals. I've helped start ups launch their big ideas, and large corporates find the courage to dream big. I am a Fellow of the Royal Society of Arts for my contribution to supporting brands to enable them to create positive social change.


Laurie Bennett

I coach leaders around the world to imagine, design and grow the organisation they want. I work with start-ups, NGOs and global brands who believe that creativity and success are fuelled by a strong purpose and led by people who love what they do and why they do it. My recent clients include British Land, MOO and UNESCO and I'm a board trustee of the Haller Foundation. 


Georgina Combes

My passion is helping people feel alive by being themselves. I coach leaders committed to change in social enterprises, non-profits, creative agencies and businesses. To help people find the energy within them I use movement in my coaching. My recent clients include Raleigh International, Pip & Nut and More Partnership. I co-founded AfriKids that won International Charity of the Year 2015.


Kim Hawke

I love being part of creating potent and energised teams. When people are clear about why they do what they do, the rest flows. And the process of getting there is key. Allowing time and space to share and interact, to remove barriers to change and build belief in their purpose. At heart I am a brand strategist, helping clients connect with their purpose and use this to create meaningful and authentic products and experiences for employees and customers. I work with organisations who are open to, and take an active part in change - including Woolworths, Open Africa and The City of Cape Town anti-gang violence campaign.


Kate Clayton

Growth comes from within. Starting with myself, yourself, your tribe. I am energised by the meaningful change that comes from tapping into our authentic selves as leaders, to grow our businesses and brands. The magic lies in our ability to access all of who we are, so that our teams and organisations can be all of who they can be. I am a strategist and facilitator working with social businesses, non-profits and corporates such as Cadbury's, Open Africa, Marie Stopes, and Bertha Centre for Social Innovation and Entrepreneurship.


Natalya Sverjensky

I work with leaders who envision a better future – providing the strategic direction to unlock long-term growth for their organizations. I believe brands that lead with purpose will become the blueprint for business in the 21st century. My experience spans the public, private and third sectors. I’ve worked with Fortune 500 companies, start-ups and non-profits. I’m thrilled to be growing Within People’s US business.


Nicole Bradfield

I have been in teams, led teams, run businesses and looked after people. I have seen what is possible when there is a clear, well-articulated vision, an authentic purpose and a real sense of belonging. I understand the courage it takes to be vulnerable and I know the Within Way works. I'm bringing those learnings, an open heart and mind and a deep desire to help leaders be their most powerful selves and be able to bring out the best in those around them.


Sophie Dollar

Having worked as a brand strategist both agency and client side, I’ve seen the impact that an authentic purpose and values can have on the growth of a business. I’m passionate about helping leaders find their purpose and building wholehearted cultures that enable every person to thrive. I’ve worked with global brands like Nike, Unilever and The Guardian, non-profits such as Fairtrade, Girl Effect and DFID, plus a number of start-ups, to create purpose-driven strategies that inspire both teams and consumers alike.


Bob Lesser

As a business founder, therapist and coach I know that people are the most important drivers of any organization's success. Based in the San Francisco Bay Area, I work with leaders across the public, private and non-profit sectors who share this belief, to help clarify their vision for growth and align their teams around a common sense of purpose and shared values. I help people and organizations reach their fullest potential.


Charlie Lyons

I believe that meaningful long lasting change for leaders and organisations comes from a commitment to being openly curious and a willingness to delve deeper to uncover true purpose and intention. This guides the way forward. As an experienced trainer and coach I support clients to tap in and connect to all that they have within, bringing forth greater agency and capacity to navigate growth and change.